About a year ago I wrote a blog post about my love/hate relationship with Yelp. My feelings haven’t changed and, if anything, I have gotten more frustrated because their sales phone calls and my filtered reviews have increased. On the other hand, my business is getting stronger and busier and I recognize that Yelp has helped. I currently have 14 reviews that you can easily view and then there are an additional 8 that are filtered. My reviews are legit and I am so thankful that my clients have taken the time to write something for my business. I feel bad because I don’t want them to feel like they wasted their time and I don’t want it to discourage others to do it in the future. So, luckily my online booking system, Styleseat, has their own section for reviews. They call them, recommendations.
I stumbled across an article today and it just might help all of us with this filtered review thing on Yelp.
What Makes for A Filtered Yelp Review?
Yelp tries to filter reviews that it thinks are likely to be fake – namely reviews generated by someone who hasn’t really gone to the business or are somehow influenced or slanted. Yelp takes a look at a variety of criteria, and will generally filter out reviews that:
• Are from someone who has only written 1 review
• Are from someone who has no profile info (profile photo, additional info, link to Facebook, etc.)
• Are strongly slanted both positively and negatively
• Short and lacking details. From a location other than where the business is located
Here are some things you can do to help keep your Yelp reviews unfiltered…
• Write a bunch of Yelp reviews. Take 10 local businesses and leave Yelp reviews for them. Your favorite local businesses will thank you and you’ve done good in the world by helping them. But remember, Yelp wants real people giving real reviews.
• Connect your account to Facebook. It’s more trouble, and more likely that you are real.
• Make friends. Use Facebook or Email to quickly send invites to lots of friends on Yelp. You might be surprised how many friend you back. Then Interact with their reviews by marking them Useful, Funny, etc. Yelp accounts with friends are more likely to be real.
• Download the Yelp app and Check In. If you are hooked up to a mobile phone, it’s more likely that you are real.
• Leave tips. Show that you are about more than just review scores.
-information from The LocalVox Blog