Lessons I Learned in Makeup School

It costs a lot of money to look this cheap! -Dolly Parton

1. Invest in some high quality makeup brushes. I don’t always believe that more expensive means better but it is usually true with brushes. The ones that you are getting at Target simply are not the same as the ones at Nordstrom. Sorry. 😦 The good news is that if you take care of these, they will last you a very, very long time. So at least you are getting your money’s worth.images-1

2. Makeup will never look good on dirty, un-exfoliated skin. Take care of the canvas and your makeup will look so much better! Come see me if it’s been awhile since your last facial. You will be amazed at the difference.

3. Apply lip balm prior to makeup application so your lips will be ready for your lip gloss, lip pencil or whatever you are using.

4. Lips and Cheeks should work in harmony.

5. Eyes- Think color theory! Going with colors that are the opposite of your eye color will bring out your eyes.

6. Shadows have always been the most flattering to fill in your eyebrows but now they have brush on colors and I love them. Black is too harsh for everyone! If you apply the eyeshadow color against the hair, it will stick to the skin and last longer.

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7. Eyeliner is to help eyelashes look thicker. Avoid liner on the lower lids as this can age you and force peoples eye to look lower. You always want them to look up…top of your face. Imagine it or do it on a friend. It makes a difference. Sometimes you can use it if you’re going for a certain look or if you have the eye shape for it.

8. Blush- It should be the color you naturally blush. No one blushes orange!!

9. Do not confuse bronzer with contour. Most often bronzer has shimmer in it. Contour is to help shape your face and shimmer will add attention to that area. Bronzer mimics where the sun would hit your face. Orange is not a bronzer or a contour color!!

10. Your lip color should not match your outfit. It should go in harmony (as I said above) with your cheek color and also your skin.

Have fun with your makeup but always look your age!

Nothing ages someone more than trying too hard to look young!!

www.PSBLounge.com

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Easter and Online Shopping. Perfect Combo!

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10% Off Everything!!

This doesn’t happen very often but today and today only, 10% off the entire online store! Everything on the Pure Skin website is on sale. Stock up for back to school, end of summer or because you have been wanting to try these products.

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I LOVE all the products but these are the top 10 best selling items…

Konjac Sponge- Charcoal

Skin Script Sheer Protection, SPF 15

Grapeseed Oil

Beta Acid

Vita-C Serum

TGF-B Serum

Skin Script Light Aloe Moisturizer

Skin Script Cucumber Toner

Skin Script Green Tea Cleanser

Discount Code: BACKTOSCHOOL

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Happy New Year, 2014!!

I wish all of you a very Happy New Year! Thank you for following my blog. 🙂 I love everything skin and being able to reach out to people and share what I know to be true, is definitely a gift. I am lucky!

Here are some of my favorite moments from Instagram…

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www.SkinCarebyDevyn.com

 

 

 

Yelp- Can We Save Our Reviews From Being Filtered??

About a year ago I wrote a blog post about my love/hate relationship with Yelp. My feelings haven’t changed and, if anything, I have gotten more frustrated because their sales phone calls and my filtered reviews have increased. On the other hand, my business is getting stronger and busier and I recognize that Yelp has helped. I currently have 14 reviews that you can easily view and then there are an additional 8 that are filtered. My reviews are legit and I am so thankful that my clients have taken the time to write something for my business. I feel bad because I don’t want them to feel like they wasted their time and I don’t want it to discourage others to do it in the future. So, luckily my online booking system, Styleseat, has their own section for reviews. They call them, recommendations.

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I stumbled across an article today and it just might help all of us with this filtered review thing on Yelp.

What Makes for A Filtered Yelp Review?

Yelp tries to filter reviews that it thinks are likely to be fake – namely reviews generated by someone who hasn’t really gone to the business or are somehow influenced or slanted. Yelp takes a look at a variety of criteria, and will generally filter out reviews that:

• Are from someone who has only written 1 review

• Are from someone who has no profile info (profile photo, additional info, link to Facebook, etc.)

• Are strongly slanted both positively and negatively

• Short and lacking details. From a location other than where the business is located

Here are some things you can do to help keep your Yelp reviews unfiltered…

• Write a bunch of Yelp reviews. Take 10 local businesses and leave Yelp reviews for them. Your favorite local businesses will thank you and you’ve done good in the world by helping them. But remember, Yelp wants real people giving real reviews.

• Connect your account to Facebook. It’s more trouble, and more likely that you are real.

• Make friends. Use Facebook or Email to quickly send invites to lots of friends on Yelp. You might be surprised how many friend you back. Then Interact with their reviews by marking them Useful, Funny, etc. Yelp accounts with friends are more likely to be real.

• Download the Yelp app and Check In. If you are hooked up to a mobile phone, it’s more likely that you are real.

• Leave tips. Show that you are about more than just review scores.

-information from The LocalVox Blog

www.SkinCarebyDevyn.com

Beauty Mistakes

1. Your foundation should match your face and your neck. Since your neck is often a different color than your face, blend your foundation down so there is an illusion of flawlessness.

2. French Manicures- It’s important to change up your look to keep you looking young and fresh. So if you’ve been wearing that french manicure since the prom, it might time to give it up.

3. Your lip liner should never be visible, should you decide you even need to wear it. Most of time you can skip this step though.

4. Public grooming is a definite no-no! I remember walking into a Sears outlet one time and the sales guy was cutting his fingernails in the middle of all the washer and dryers. Not a joke. So gross. Some things need to be done at home! This includes brushing your hair. Keep this at home or in the bathroom. It always surprises me when I see people brushing their hair in a restaurant.

5. Bronzer is supposed to make you look sun-kissed, not look like you got smacked in the face with the sun. 🙂 A little goes a long way. Orange is not a bronzer.

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6. My mom always taught me to never leave the house with a chipped manicure or pedicure and I have followed that rule. I admit that I haven’t listened to everything mom has said but this seemed like a good one.

7. Over-tanning is dangerous. Tanning is dangerous. Bad for aging, bad for your health. Skip it and get a spray tan instead.

8. Mascara should not be clumpy or flaky. Applying 3-4 coats does not make your lashes look better, it makes them look messy. Find a good mascara that you can use with 1-2 coats. Tammy Faye Baker did not have the right idea! Do the opposite!!

www.SkinCarebyDevyn.com