Yelp- Can We Save Our Reviews From Being Filtered??

About a year ago I wrote a blog post about my love/hate relationship with Yelp. My feelings haven’t changed and, if anything, I have gotten more frustrated because their sales phone calls and my filtered reviews have increased. On the other hand, my business is getting stronger and busier and I recognize that Yelp has helped. I currently have 14 reviews that you can easily view and then there are an additional 8 that are filtered. My reviews are legit and I am so thankful that my clients have taken the time to write something for my business. I feel bad because I don’t want them to feel like they wasted their time and I don’t want it to discourage others to do it in the future. So, luckily my online booking system, Styleseat, has their own section for reviews. They call them, recommendations.

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I stumbled across an article today and it just might help all of us with this filtered review thing on Yelp.

What Makes for A Filtered Yelp Review?

Yelp tries to filter reviews that it thinks are likely to be fake – namely reviews generated by someone who hasn’t really gone to the business or are somehow influenced or slanted. Yelp takes a look at a variety of criteria, and will generally filter out reviews that:

• Are from someone who has only written 1 review

• Are from someone who has no profile info (profile photo, additional info, link to Facebook, etc.)

• Are strongly slanted both positively and negatively

• Short and lacking details. From a location other than where the business is located

Here are some things you can do to help keep your Yelp reviews unfiltered…

• Write a bunch of Yelp reviews. Take 10 local businesses and leave Yelp reviews for them. Your favorite local businesses will thank you and you’ve done good in the world by helping them. But remember, Yelp wants real people giving real reviews.

• Connect your account to Facebook. It’s more trouble, and more likely that you are real.

• Make friends. Use Facebook or Email to quickly send invites to lots of friends on Yelp. You might be surprised how many friend you back. Then Interact with their reviews by marking them Useful, Funny, etc. Yelp accounts with friends are more likely to be real.

• Download the Yelp app and Check In. If you are hooked up to a mobile phone, it’s more likely that you are real.

• Leave tips. Show that you are about more than just review scores.

-information from The LocalVox Blog

www.SkinCarebyDevyn.com

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Kitty Litter Mask- Have You Tried This Yet?

When I was younger, I remember going through my sisters beauty treatments she had stashed in our bathroom cabinets. It was fun for me to try different things and see what they would do for my skin. The problem, and I didn’t know this at the time, was that she had (still has) oily skin and I have dry skin. So I would apply these masks and my skin would feel super tight and dry. I thought that was a good thing. It wasn’t.

Now I know that we never want our skin to feel like that even if you have oily skin. Anytime you are taking something out, you should always be replacing it so that your skin is always hydrated. That is what I think, at least. Stripping your skin of their natural oils and water is not healthy.

I first read about the Kitty Litter Mask a year or two ago and I dismissed it. Definitely not something I would want to do and I wouldn’t recommend it to my clients so I didn’t bother reading more about it. Then, I had a client send me a link to it because she thought it was funny. It is funny and ridiculous but that doesn’t mean it couldn’t be good for your skin, right?

I watched the YouTube video explaining how to do it and a couple of days later I purchased some unscented kitty litter and tried the mask for myself. Clay masks are generally not good because they will strip everything from your skin. They will actually tell you that! These masks pull out all the impurities, toxins and oil. Kitty litter contains sodium bentonite clay so it is basically the same as those clay masks you been purchasing. Yes? No, probably not.

The mask. I can't believe I put this on my face! Gross!!
The mask. I can’t believe I put this on my face! Gross!!

My Thoughts After Using the Mask

1. I did not like it. At all. My skin felt tight, like the blogger said it would, and then I felt a little tingling. As I said, I have dry skin so this was extremely tight on my skin and the tingling didn’t feel right.

This is what it looks like when it's first applied.
This is what it looks like when it’s first applied.

2. Even though she said just to use the water but it would be okay if some of the “rocks” got on your face, it wasn’t okay. My skin was definitely being exfoliated and not by anything I would want anyone to use. They can tear at your skin and/or breakouts and cause bigger problems.

Turns white when it dries. That is when my skin felt really DRY and TIGHT!!
Turns white when it dries. That is when my skin felt really DRY and TIGHT!!

3. My skin felt softer after I removed the mask but let me tell you, my skin was craving my serums and grape seed oil. It was so dry and tight! Skin should never feel like that.

4. It is now over an hour since I removed the mask and even though my skin has 3 hydrating serums on and my grape seed oil, it still feels tight. That feeling didn’t come back until about 30 minutes ago. My skin is still suffering from it.

There is absolutely NO benefits to this mask. It’s actually a risk to the health of your skin to use it. I’m all for DIY facials but not all of them are good for you or your skin type.

Side Note-

One of the most frustrating things about these DIY bloggers is that they don’t have all the information and so everyone thinks they can do these type of masks. IF, and that is only hypothetical, I were to recommend this, it would be for oily skin clients and certainly not for dry skin. That wasn’t mentioned but it is really important.

 

*update- My skin took about 1 week to recover from this mask. That may not be true for everyone but for this girl, who has dry skin, it changed things for a bit.

www.PSBLounge.com

Eye Cream. Should You Use One?

This is a common question and for many years I have said that everyone should use one. I have since changed my mind. I still see the value the in them and still recommend them but now there are conditions.

The reason you use an eye cream is to hydrate the eye area to help with dark circles, puffiness and/or fine lines. This is either a preventative or corrective. The eye area is 7x thinner than your face so it does require something different than your moisturizer so there is definitely a benefit to an eye cream.

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I stopped recommending them to everyone because if you are using serums in your routine then I don’t think you need another products for your eyes. Of course, this only applies if you are using the correct serums but I make sure that my clients are using the right ones so they aren’t missing out on anything.

The ingredients in the serums are small enough to penetrate into the eye area and give you what you need. I don’t know why an additional cream/serum is needed. I used myself as the guinea pig for this experiment. I stopped using an eye cream to see if I would see a difference and I haven’t. The serums I use are hydrating and will help with fine lines.

Now, if you aren’t using serums (or the right ones) then you MUST wear an eye cream/serum. Your eyes age the fastest and are the most abused so protect the area now! I suggest people start as young as 18-20.

www.SkinCarebyDevyn.com

Please take a moment and vote for me for the OC Hotlist:

BEST FACIAL! 🙂

(super fast and easy)

Thank you!!!!!!

Ultrasonic Exfoliation vs Microdermabrasion

Microdermabrasion comes up a lot in my treatment room but I actually don’t do it anymore. I can but I don’t. It’s not my favorite treatment and I have something (Dermafiles) that can replace it that is better. Plus, there is Ultrasonic Exfoliation to add to the mix. I have been using ultrasonic for quite some time and I love it! Below I will compare the two so you know the difference and why you may want one or the other or both!

Microdermabrasion has been around since the 90’s. It removes dead skin cells, evens skin tone, stimulates circulation and give the skin a smooth, youthful appearance. Best suited for those with thicker skin because of the suction/vacuum method that pulls and tugs at the skin. Thin, reddened and sensitive skin cannot handle this treatment. It will make conditions worse or cause more issues like broken capillaries. I feel that microdermabrasion does more harm than good.

Anyone who has received a facial from me knows how much I love this tool. I use it in every facial (unless I am doing some other deeper exfoliation-although still rare) because I have seen the benefits and I know how amazing it is for the skin. I can’t offer this as a “special” facial. I think everyone should have this used on their face in my treatment room.

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How Ultrasonic Exfoliation Works:

Liquid is applied to the skin (skin needs to be wet) to loosen surface dead skin and the spatula that is activated by ultrasonic sound waves (28,000 vibrations per second) lifts the dry skin cells off the skin. At the same time, the liquid (I use a beneficial liquid for your skin type) is being infused deep into the skin to allow the new, healthy cells to get hydrated. This means that this method is safer, better and the results will last longer.

Since I always start with an enzyme before I use this tool, you will get even better results because it will be able to exfoliate even deeper. It can also be used to clear clogged pores and get out dirt, old oil and blackheads.

Pain-free, non-invasive and part of every facial.

www.SkinCarebyDevyn.com

OC HOTLIST, 2013 BEST FACIAL

It’s that time of year again and I am so excited to be nominated again! I won last year and I would love to win the 2nd time around! Please take a moment and vote (I promise it really is fast…and easy).

Click on the picture below to vote…

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THANK YOU!!!!!!!!

Eddie Nash Foundation and Chapstick

I am honored to know Bryan Nash, the founder* of the Eddie Nash Foundation. I recently met with him to talk about his foundation and the work that he does and is done with the kids. It’s amazing! It takes a special person to be able to see and deal with the pain and suffering on a daily basis. Of course, that is nothing compared to what the kids go through.

I believe that things happen for a reason. About 3 weeks ago I decided that I wanted to do something for a charity. I am picky though. I want to make sure that whatever is done will get to the necessary people and I wanted to find a way to tie it in with my business. I had some ideas but nothing that I thought would really take off. Then, I met with Bryan. I asked him what I could do. He said, “Chapsticks. Kids love to have their own Chapsticks.”

Easy enough. Something we all have and definitely take for granted, these kids treat like gold. I immediately knew how I was going to make this happen. I am very excited to do this and can’t wait to present Bryan with a big (hopefully!) basket of Chapsticks!

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Their Mission Statement:

To create an enlightened world without violence, by breaking the cycle of hate resulting from abuse, prejudice and all forms of violence affecting our youth, through development and execution of community based programs that empower foster youth to succeed in life.

 

Check out this amazing foundation:

Eddie Nash Foundation

 

 

Sunburned? Try These Tips

I am posting this again just in case anyone sunburned themselves over the holiday weekend…

Skin Care Blog

Updated: July 2017

So you spent a little too much time in the sun and forgot to reapply and now you’re fried! Yes, it is a little painful but there are ways to alleviate the pain and the actual burn a little quicker than just waiting. Here they are…

1. O2 Calming Gel– I love this even more than Aloe Vera. It’s soothing and works for so may things, including sunburns.

2. Aloe Vera– Soothing and calming, this will help the burn feel and heal better. Get the pure 100% Aloe (some others that aren’t pure, will contain alcohol). You can even keep it in the fridge to keep cold. That feels good on a burn.

3. Honey– If you have been reading my blogs, you know I love honey for the skin! According to research, it helps heal wounds, and applying some to your sunburn can…

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