BB Creams- “Liquid Gold??”

BB Creams. They are everywhere! On television, magazines, Facebook and my clients are even asking me about this “liquid gold”. Since there is so much buzz about this product still, I am blogging about it again.

Originally created by a German Dermatologist in 1960 for patients after surgery, this “Beauty Balm” or “Blemish Balm” was a hot trend in Asia in the 1980’s. Now we are seeing it throughout the United States and it has been nicknamed BB Cream. This so-called miracle in a tube claims to do almost everything, from creating a flawless complexion to reducing pore size, healing breakouts, controlling oil and lightening dark spots. That is A LOT for one product to do!

Despite all the frenzy created by the cosmetics industry and beauty bloggers (not me!), BB creams are not products you “must have”. Essentially, they are no more than tinted moisturizers with sunscreen. At least the ones sold in Western countries.

This product is about convenience and there is nothing wrong with that but please don’t expect a miracle. The formulas are different from company to company but sun protection and light coverage color are the norms.


Some have a thicker, creamier texture and some offer a bit more coverage than standard tinted moisturizers. For those of you with oily, combination or breakout-prone skin, you may not care for the creams with a thicker texture.

Bottom Line- BB Creams aren’t anything special and most claims of their extra abilities are marketing fluff, not reality. There are some great BB Creams but even those are not “must-have” products. The best reason to consider one is if you want more coverage than a tinted moisturizer but not as much as a standard foundation. You can relax and breathe now if this is a trend you feel compelled to ignore. You are not missing out! If you think this is something you have to have, please don’t get seduced by the does-it-all claims. (If you can get your hands on one from Asia, you might be happier and you will definitely get more results!)

CC Creams- They are coming! In fact, Olay has already come out with one. Or did they?

It’s called Total Effects CC Cream 7-in-1 Tone Correcting UV Moisturizer, SPF 15. Holy Moly! That is quite a name and a lot of promises!! I’ve written in other blogs about cosmetic marketing and the key words they use to get your attention and persuade you to buy, knowing that their products won’t deliver. Here is what you need to know about this specific product…

Previously this was called Total Effects 7-in-1 Tone Correcting UV Moisturizing, SPF 15 (no “CC” in the name) but the formula has NOT changed. Further proof that BB Creams and CC Creams are just a marketing ploy.


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