My Love/Hate Relationship with Yelp

I will start with why I love Yelp.

It has helped me build my business. Many of my clients have found me on there based on the reviews my amazing clients have written. It is a great way for people to learn about me and what I do and get objective opinions of my services. People are also able to search for me based on services they are looking for that they may not regularly be able to find.

Now I will tell you why I hate (probably too strong of a word but better for the title) Yelp. 

It filters my reviews. I encourage my clients to write on Yelp and even offer incentives for their time and Yelp hides some of their comments. Now they say it is random or whatever but I am not convinced. It seems to happen when the person has only reviewed 1 place. It also seems to happen to businesses that don’t advertise with Yelp (I’ve heard about this from numerous people). This is disappointing. Now people are starting to say that they don’t want to bother writing a review because they assume their review will get filtered. One of my clients wrote an email to Yelp about her review and she never heard back. I also wrote to them with no response. I tried calling them but could not get to a live person. They do not want to talk to you…unless they call you to get your money to advertise! Very frustrating.

That all being said, I am still thankful for the site. I am happy that clients are able to find me and my business it able to grow. I only wish that Yelp wouldn’t filter the reviews. You are still able to read them, by the way, you just have to enter one of those “I’m not a robot” computer codes to do it (yes, it’s easy but I have found most people don’t take the time to do it).

Go to YELP to read my reviews…I have 12 reviews but 4 are filtered

(click on “filtered reviews” at the bottom to read all of them)


Lack of Sleep and Your Skin

As an Esthetician, my face is a direct reflection of my work. Luckily I have always had pretty good skin. It’s dry and very sensitive but as long as I’m careful with what I use, I generally don’t have any issues. I learned in my early 20’s how to properly care for my skin and that has helped me in the aging department. I’m in my 30’s but have often been told that I don’t look it. Thank goodness! That also helps my business. 🙂

I’ve had insomnia for about 12 years now. It comes and goes and the last couple of years, it has gotten better. Until recently. I don’t know what is causing it but I’ve tried everything to fix it except for sleeping pills. Not that I don’t take them every once in a while but I am extremely careful because I do not want to become addicted. Anyway, this is not just about my sleeping problems, this is more about my skin.

 This is how I feel…and probably look!


I started experimenting on my face because I want to be able to try new products for clients. This did not go well. My face reacted pretty strongly and I had to stop. I brought my skin care routine back to the basics and finally got my skin back to where to where it looked presentable. Now I’m having problems again and I have a feeling it is directly related to my lack of sleep. After getting 4 hours of sleep last night, my face looks awful! The less sleep I get, the more rashy my skin gets. It kind of looks like pimples on my face but they never turn into anything (and sometimes only last a few hours) so it seems to be more than a rash. I have done a lot of research and tried a bunch of things, even talked to my mentor (an Esthetician who has been in the business for 20+ years) and nothing is helping.

I’ve read that a lack of sleep can cut into the crucial restorative process our skin goes through at night. This means that our skin can’t properly heal or rejuvenate itself and that products we apply won’t be able to effectively do their job. This all makes a difference.

I’m not 100% convinced that my sleeping problems are directly related but the evidence is sure pointing that way. If any of you have experienced similar problems, I would love to hear about it!

Meaningless Cosmetics Claims You Shouldn’t Believe Part 6


Specially Formulated for Mature Skin

Why it’s meaningless: We see this claim all the time, almost always on products designed to fight signs of aging. The problem is that skin-care companies always define mature skin as occurring at some arbitrary age, usually over the age of 50, where the skin all of a sudden becomes dry.
In reality, age is not a skin type. Many women over age 50 (or younger) have different skin types. Their concerns (wrinkles, uneven skin tone, sagging) are fairly consistent, but women of all ages can struggle with oily skin, dry skin, breakouts, redness, sensitivity, and on and on. “Mature skin” isn’t automatically dry skin, any more than acne-prone skin is only for teens. There are no special formulary standards that make products labeled “for mature skin” any better than products formulated for other skin types or concerns. More often than not, products designed for mature skin are just overly emollient moisturizers that do not provide a comprehensive approach to really fighting the signs of aging.

What to look for instead: It’s all about the ingredients and following a consistent skin-care routine that addresses the needs of your skin type AND your skin concerns, regardless of your age.

(Information by Paula Begoun)

Hopefully you read all 6 of the Meaningless Claims. It’s scary what information is put out there for us to believe.

Dry, Scaly Hands?

Keep your body scrub (or you can buy a hand scrub but why waste the money?!) by the bathroom sink. After you wash your hands, use the scrub. Follow with a hydrating moisturizer specifically made for the hands. You can even mix in a little oil for extra hydration. I like Jojoba Oil or Macadamia Nut Oil.

Try my Hand Creme…

Ageless Total Rejuvenating Hand Creme

A daily, super hydrating UVA/UVB broad spectrum moisturizer for the hands. Diminishes age spots with a blend of natural skin lightening agents, protects against harmful effects of the sun and builds up collagen to restore youthful skin. Contains coenzyme Q10 and other antioxidants to fight against free radicals and environmental damage.

Available for purchase. Contact me for details.

Meaningless Cosmetics Claims You Shouldn’t Believe Part 5


Dermatologist-Approved or Dermatologist-Tested

Why it’s meaningless: Here’s another popular claim that sounds official and professional but that isn’t supported by any agreed-on standards in the cosmetics or medical industries. “Dermatologist-approved” could mean something or it could mean nothing at all—more often than not, it means nothing. What you don’t know is whether or not the dermatologist is on the payroll of the cosmetics company (many are, so they’re expected to “approve” of products—when was the last time you saw a “dermatologist-rejected” product) or what standards he or she used to approve the product. For all we know, the dermatologist gave the formula a cursory glance, said it looked good, and that was it, or he or she designed a study to make sure the cosmetics company’s claim was substantiated.

What to look for instead: Forget dermatologist endorsements—instead, focus on finding products that contain ingredients research has proven to be effective (and safe) for your skin. Typically, that means looking for broad-spectrum sunscreens, antioxidants, skin-repairing ingredients, well-formulated exfoliants, and products with cell-communicating ingredients. Regardless of whether or not a “dermatologist-approved” claim is made, these are the types of ingredients that truly make a difference in the health and appearance of your skin—and any dermatologist worth listening to should know this!

(Information by Paula Begoun)

Cranberry Sugar Facial

Cranberry Sugar Cane Facial

Anti-aging enzyme that is packed with antioxidants, while sugar cane gently exfoliates to refine skin tone and texture. An amazing facial that will also moisturize and help firm the skin. Followed by a Vanilla Clove Hydrating Mask that is packed with antioxidants and hydration. (limited time only)

$65 ($10 savings)

Book Online!

Meaningless Cosmetics Claims You Shouldn’t Believe Part 4



Why it’s meaningless: The word “cosmeceutical” was dreamed up to describe cosmetics products that are supposed to have some level (proven or not) of special benefit over and above regular “cosmetics.” A combination of the word “cosmetic” and “pharmaceutical” and you have cosmeceutical.
The fact is, “cosmeceutical” is merely a marketing term; it has no regulation or standards behind it so anyone can call their product cosmeceutical, regardless of what it contains. There are no cosmeceutical-grade ingredients anywhere in the world.

(Information by Paula Begoun)

Meaningless Cosmetics Claims You Shouldn’t Believe Part 3


“Our studies show…”

Why it’s meaningless: It seems almost every cosmetics company loves to tell you they have studies proving their claims. Yet, in the 30 years we’ve been doing our research, those “studies” most often are not available for review and/or are not published, which means the “study” is meaningless.
In the world of cosmetics there’s an entire business built on claim substantiation. Essentially, a cosmetics company that wants to make specific claims for their product hires an outside company to devise a test that will “prove” the claims. It’s that simple. So, whether the company wants to state their product makes skin 86% firmer or provides a 90% reduction in wrinkles or that 98% of all women who used it thought they looked younger, the study is designed and set up to support the desired claim.
So, be aware: Company comments that begin with “Our studies show…” are far more about marketing than efficacy—almost without exception, the details on how the study was done are not made public. We hear only about the results, so we’re left to take the company’s word for it.

What to look for instead: For the most part, just ignore the phrase “Our studies show…” and instead focus on what independently published research has to say about the key ingredients in products you’re considering. This is especially important for anti-aging products because their claims, despite seemingly impressive statistics, quickly veer into fantasyland as newer versions with the same promises and new “studies” replace the previous ones.

(Information by Paula Begoun)