Specially Formulated for Mature Skin
Why it’s meaningless: We see this claim all the time, almost always on products designed to fight signs of aging. The problem is that skin-care companies always define mature skin as occurring at some arbitrary age, usually over the age of 50, where the skin all of a sudden becomes dry.
In reality, age is not a skin type. Many women over age 50 (or younger) have different skin types. Their concerns (wrinkles, uneven skin tone, sagging) are fairly consistent, but women of all ages can struggle with oily skin, dry skin, breakouts, redness, sensitivity, and on and on. “Mature skin” isn’t automatically dry skin, any more than acne-prone skin is only for teens. There are no special formulary standards that make products labeled “for mature skin” any better than products formulated for other skin types or concerns. More often than not, products designed for mature skin are just overly emollient moisturizers that do not provide a comprehensive approach to really fighting the signs of aging.
What to look for instead: It’s all about the ingredients and following a consistent skin-care routine that addresses the needs of your skin type AND your skin concerns, regardless of your age.
(Information by Paula Begoun)
Hopefully you read all 6 of the Meaningless Claims. It’s scary what information is put out there for us to believe.